THE FIRST CELL INTRODUCTORY FOR THE GLOBAL MAKEUP BRAND
CULVER CITY, Calif., October 31, 2024 /PRNewswire/ — Smashbox Cosmetics is pleased to announce an exclusive collaboration with Mexico City-based accessories brand ILKA. Previewed at Mercedes-Benz Fashion Week in Mexico City, this partnership is Smashbox’s first venture into fashion, integrating Smashbox’s iconic branding and colorways with some of ILKA’s best-selling styles.
“When beauty and fashion come together, amazing things happen,” he says Roisin Kalachco-founder of ILKA. “In our opinion, Smashbox and ILKA are the perfect match to create unique pieces. Everyone who attended our launch event was amazed by the bags and how beautifully the two brands complement each other .”
The collaboration began after a visit to Mexico City by Smashbox brand leaders Felix Backhaus and Lauren Ajawhich works widely i Mexico beauty market growing from their base i Los Angeles.
“We were inspired by the creativity we encountered there Mexico City and we saw an opportunity to collaborate with local talent,” says Aja. Areas of Ela and they were introduced to ILKA. This collaboration is about more than just handbags—at Smashbox, we celebrate beauty and innovation of all kinds.”
This commitment to creative collaboration resonates Lori Taylor DavisSmashbox’s Global Pro Chief Artist: “Smashbox has always used its platform to highlight emerging talent across fashion, art and music. We are always looking for opportunities to highlight local talent in the regions featuring Smashbox.”
The collaboration launch event, held on 18 October 2024attracted celebrities like telenovela star Grettell Valdez and actress/socialite Anna Paula Capetilloalongside Mexico City top influencers.
“I love the bags – they feel very Smashbox,” he says The Davis factorFounder of Smashbox Cosmetics and Smashbox Studios, known for fostering a collaborative and creative ethos within the brand.
Designed with both form and function in mind, the 4-piece collection showcases stylish shapes adorned with Smashbox’s signature branding and ILKA’s iconic fringe detailing. The collection is available in store and online at THE toothwith prices starting at $2,450 MXN, while stocks last.
https://ilka.com.mx/collections/ilka-x-smashbox
For more information, contact:
House of Hatrik
Alice Carrett | Head of Communications
[email protected]
ABOUT SMAMBOX COSMETICS:
“Everything is done from the studio really.” – The Davis factor
She was born Los Angeles photo studio in 1990 by a famous and fashion photographer The Davis factorSmashbox quickly became a creative hub for world-class photographers, actors, models and musicians. The creative energy on set showed no signs of slowing down – except when the crew had to stop for make-up touch-ups. In 1996, Smashbox Cosmetics was officially born.
In 2000, Davis created Photo Finish Smooth & Blur, our original long-lasting primer. Now a cult favorite, the makeup formula helps look flawless, feel better, and last longer-all day, every day, on set, and long after the shoot wraps.
Today, Smashbox carries on that legacy with high-performance, studio-grade makeup that makes art easy—and always camera-ready.
Additional information can be found at sephora.com.mx
Instagram @smashboxcosmetics | TikTok @smashboxcosmetics
SOURCE Smashbox Cosmetics
GOOD NEWS FOR YOUR COMPANY AVAILABLE ON PRNEWSWIRE.COM?
440k+
Newsrooms &
Influences
9k+
Digital Media
Outlets
270k+
Journalists
Selected In
#SMASHBOX #COSMETICS #LAUNCHES #LIMITED #EDITION #COLLABORATION #MEXICO #CITYBASED #INFO #BRAND #ILKA