Fashion Editor Shares Boot Style Tips As Thursday Boot Co 10 Turns

Although some people call it the season of veils, the cusp of autumn also sees the emergence of the fashion shoe. In places like Paris and New York, the transition from Fashion is particularly nostalgic as skinny knits, newsboy caps, car-length coats and boxy blazers are removed from the wardrobes. As far as footwear goes, cooler season boots and boots elevate the cozy season aesthetic. Come evening, different heel heights and styles can provide warmth for the calves and ankles without sacrificing sleekness. The important thing is that they can often do so without sacrificing the city dweller’s need for a fast walking pace – which is necessary to catch the train.

Boot aficionados have long known that no other footwear option is as versatile. Boots are such a fashion classic that, as former Harper’s Bazaar fashion editor, artist and content creator Kerry Pieri said, “there are many ‘does anything’ in the field of footwear.” Currently, she points out that knee-high and over-the-knee boot styles are particularly on trend, adding that there’s a special penchant for Boho-inspired slouchy suede styles thanks to Chloe’s new creative director, Chemena Kamali.

Pieri also says that “performance boots,” such as styles inspired by the aesthetics of equestrian or biker boots, are a big influence. “I would argue that Miu Miu brought back the bike shoe,” she continues, referring to the fashion brand for Q3. (Miu Miu is Prada’s “sister brand” and the outlier in the struggling luxury fashion market.) Performance boot styles in reliable black leather, or aged tobacco browns reminiscent of conditioned saddle leather, make striking colors for boots. leather and clothing. Although, says Pieri, there is also an animal print at the moment.

How fitting that this month, in the heart of boot season, Instagram-loving boot brand Thursday Boot Co. celebrated ten years in business. With over a million followers on social media, the humble Kickstarter-funded direct-to-consumer startup brand has become a heavyweight in “startup culture,” with A-listers like Chris Hemsworth and Dwayne “The Rock ” Johnson as a fan.

The brand is renowned for their wide range of boot designs, which range from classic to cutting-edge styles, which really translate into a quality product when it arrives at your door. Most impressively, they pull it all off at a price point that is frighteningly accessible compared to the larger industry.

Breaking into such an iconic fashion footwear category and succeeding is no small feat. What stands out about the shoe across all genders is how a pair of broken-in boots can be as comfortable as your favorite pair of jeans, or as comfortable as a College hoodie. But the right pair is still transformative for your personal style – especially for someone making the transition from sneakers to boots or boots.

“Nothing brings the outfit together better [than boots],” wrote Nolan Walsh, co-founder and CEO of Thursday Boot Co., in an email to Forbes.com. He recounts a personal story of how a pair of Thursday Boot Co. boots changed the world. his friend’s relationship with fashion.

“He wore sneakers for many years and I remember the first time I saw him after he bought his first pair of Boots on Thursday. He excitedly told me he was getting a ‘weird size’—and not just about the boots,” says Walsh. It then refers to the subtle and capable change of style that a boot can convey, from a slight increase in height to the confident sturdiness it brings to the stage.

As he saw, this brought new confidence to his friend. During the day, boots elevate the look of a casual outfit effortlessly. Come evening, they can be paired with trousers, boots, mini skirts or dresses depending on the mood you’re dressing for. From the ever-chic slim sock shoe with a stiletto heel to a pair of Chelsea boots with a lug sole, “shoe culture” reveals a world of fashion options that can be personalized to suit almost any mood.

For some, wearing a pair of boots is a link to their rich sartorial heritage; Just take a look at the fashion week street style photos to see how carefully choosing a pair of boots can be. A particular style of shoe that is popping up frequently this season is the Chelsea boot without laces below the calf, with its signature elastic on the ankle – a culturally evocative design that unfailingly brings back the ideas of the Beatles and the iconic Mod era. Sixties fashion. From there, the mind wanders into the white, mid-calf Gogo boots of the era, as Corrèges called them, which were paired with the highly revolutionary miniskirt at the time.

The point is that contemporary boot styles have a rich fashion heritage. The Chelsea boot is currently available in a number of iterations, with the Anine Bing Bekah boot with its high-gloss finish, chic toe and block heel making a striking statement in High Street fashion. Thursday Boot Co. maintains also several adaptations of the Chelsea boot in their rotation, from the Classic curved toe and small heel, to matte finishes, platform soles and even a lug-embellished heel.

Apart from this cultural connection to the collective, it is of course the individual’s personal taste that drives the attraction to a pair of boots. Being a fashion lover is no small business; the psychological underpinnings of these preferences could be subtly – or not so subtly – communicated through the subtle differences that two people bring to light.

A contemporary look could channel a classic or preppy feel from a pair of equestrian-inspired knee-highs with a moderate heel, while a heavy lug-sole could be used to gain respect or convey an air of nonchalance. The look continues with options for accessories such as hats and outerwear – with oversized, boxy and softer textures, “cozy” blazers to express the individual process inherent in styling.

It is because the choice of shoe is extremely personal that Thursday Boot Co. prefers. without following market trends. They embrace the functionality of the shoe while trying to make their styles appear longer in shoppers’ wardrobes than the trend-driven fashion cycle. Instead their four-person design team, which Walsh considers an asset, makes their decisions by deferring to personal taste. They also factor heavily into customer feedback and preferences, which have recently moved towards platform styles, higher boot heels and loafers.

“To begin with [design] project, you have to ask for it, and to launch it, you have to love it,” he says of their process, which forces them to be “intentional and thoughtful about every product we create.”

Walsh personally oversees most of their product development, taking into account customer feedback on design and reasons for returns in doing so. It balances a desire for business growth with the ability to adhere to its brand values ​​— to continually improve the market, prioritizing the creation of high-quality, long-lasting wardrobe staples at accessible prices.

“At the end of the day, the number one priority is always to strive for 100% customer satisfaction,” he continues. “This [client-attuned] This line of thinking has greatly influenced our brand approach and resulted in some of our best products.”

Their business model has always been careful and considered; Walsh was even hesitant at first to even expand in sneakers. But growth can be organic – shoe pairing goes hand in hand with outerwear selection, making their clothing intuitive. The risks they took, such as the introduction of the higher-priced Black Label collection and dress shoes, paid off. This comes with their constant development of new designs in boot styles, with variations in grain, sole, height, style and even a vegan leather offering.

All of these bode well for the expected success of both brick-and-mortar stores outside of New York City. With ten years under their belt, the brand has an impressive social media following and an amazing collection. But these personal experiences will give customers an opportunity for instant gratification not available online and the ability to interact with the brand in a new way. Whether you’ve already shopped the brand or will be a new personal customer in Chicago or New Jersey, Walsh assures us that Thursday Boot Co. has “a lot of big releases coming up.” before the end of the year with what he considers their “best work” so far.

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